How does the calculator estimate the cost of missed calls?
It multiplies your inbound calls by the share that go unanswered, by your close rate, by your average repair order. That is the value of the calls that ring out and would otherwise have become booked work.
missed-call leak = inbound calls/mo x 21% missed x close rate x AROBy the numbers: Up to 21% of automotive service calls go unanswered, and 20-30% in the average service department.
Source: Marchex, automotive call-tracking research.